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When we weren’t surfing we were dreaming.

When we weren’t dreaming we were working.    When we weren’t working we were surfing.


In between, we assembled a box and from the box we made a beach house. Then a rocket ship. Then a sailboat. Cardboard sails. Recycled propulsion. Results revealed in long strings of numbers, like code but with more zeros.


There was food to eat, wine to drink, banks to grow and mountains to climb. It was the ‘80s and anything seemed possible. Infinite potential is baked into our Bay Area DNA. And regardless of the trends, we are who we are. We manifest our destiny. We make brands what they were meant to be. Hit the beach. And ride the waves.


SenaReider, Est. 1980.


Telephone: (415) 842-2530

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